VISIT SHEPPARTON
The colourful heart of Victoria will shine even brighter with the Shepparton Fashion Series, supported by Victoria. Every Bit Different and Greater Shepparton City Council, bringing 20 unique fashion events to one of the most creative regional cities.
With the Archibald Prize 2026 also on show at Shepparton Art Museum, there’s never been a better time to visit. Keep an eye out for artists from the Archibald featured throughout our programme for the ultimate fashion and art crossover.
To help plan your visit, explore our favourite places to stay, eat and experience across Shepparton below.
Tickets on sale now, explore the programme HERE.
SHEPPARTON FASHION SERIES
3 – 11 OCT
A MESSAGE FROM THE CITY OF GREATER SHEPPARTON
We are excited to welcome visitors, designers, creatives and fashion enthusiasts to our region as part of the PayPal Australian Fashion Festival.
Greater Shepparton is proud to be part of this premier fashion event, providing an opportunity to further position our region as a leading arts, culture and events destination.
We look forward to celebrating the incredible talent, innovation and creativity on display throughout the festival, while showcasing everything Greater Shepparton has to offer.
During your visit, we encourage you to explore the region, experience our welcoming hospitality, and support the many local businesses that contribute to our thriving visitor economy.
On behalf of Greater Shepparton City Council, I hope you enjoy your time here, experience the warmth of our community, and leave inspired by the energy and creativity of this wonderful festival. Have a fantastic time.
CR SHANE SALI
MAYOR OF GREATER SHEPPARTON
STAY
Make the most of your time in the Shepparton & Goulburn Valley by settling into the region. Whether you're after a boutique hotel in the heart of Shepparton, a spacious apartment or a peaceful country escape, there's an option to suit every getaway.
Stay in the centre of town at The Carrington, where heritage charm meets contemporary comfort just moments from the city's cafés and restaurants. Or slow things right down at Smith and Willow, a beautifully restored shearing shed surrounded by open paddocks and native bushland, offering a unique countryside retreat between Fashion Series events.
SEE
Shepparton is home to a thriving arts scene that extends well beyond the gallery walls. Begin at the award-winning Shepparton Art Museum (SAM), known for its nationally significant collection of Australian ceramics and dynamic program of contemporary exhibitions, workshops and community-led projects.
Across Shepparton and its surrounding townships, discover colourful murals, graffiti art and intricate mosaics, including those at Tatura’s Stuart Mock Place. Keep an eye out for the region’s iconic Moooving Art cows, each created to tell a unique local story.
EAT
The Shepparton & Goulburn Valley is one of Australia's most productive food regions, where fresh local produce shapes everything from relaxed cafés to family-run restaurants and craft breweries. Expect generous hospitality, regional flavours and a dining scene that celebrates the area's rich agricultural heritage.
Highlight spots include: Bill + Beats, Bicaro's Ristorante, Cellar 47 and Shepparton Brewery.
