Launa Inman to retire as Australian Fashion Festival Chair, Kallie Blauhorn appointed sixth Chair, after announcing a FY surplus result 

There are Festival regulars, and then there are The Huxleys. Will and Garrett Huxley are Melbourne-based visual and performance artists who have been gracing this Festival for over a decade, showing up in ensembles so extraordinary they make the street style photographers forget where they are.

You've almost certainly spotted Charlene on our Forecourt, turning heads before the runways have even begun. Charlene Davies is a creator, entrepreneur, fashion commentator and the founder of Culturesse. She has a genuine passion for raw emerging talent and the kind of Melbourne style that is daring, individual and ‘far less boardroom-approved than anywhere else.’

Lisa Rutledge has been in Vogue, walked runways in Paris, London and Milan and has somehow managed to make a freezing Melbourne football stadium feel like the only place to be for the PMFF 2026 campaign. Iconic Australian model turned photographer, she brings the same sharp eye, charming wit and unshakeable elegance to everything she does — on both sides of the camera.

Grace Kelly of JOAEN announced as the winner of the 2026 National Designer Award x David Jones.

We have more in common with Australia’s favourite pastime than you think. Fashion is a game of skill and flair and it will have you on the edge of your seat. Introducing our 2026 Creative Campaign…

Ever wondered where the Festival team shops? We asked what pieces are currently sitting in their cart, which might inspire your next wardrobe purchase. Featuring only Australian brands, our team is loving a statement piece, tailoring…

Caroline - known to all as Ralph - is a the Chief Executive Officer (CEO) of PayPal Melbourne Fashion Festival. From over 15 years in finance to leading Australia’s largest consumer festival, Ralph has built a career on curiosity…

For the first time, the PayPal Bursary initiative funded emerging Melbourne-based digital designers to create dynamic and engaging screen content as the backdrop…

Set against the historic backdrop of the Royal Exhibition Building, our official Home of the Festival, the Fashion Forecourt supported by the City of Melbourne, returned…

Shining a light on the top fashion graduates in the country, Fashion Journal featured 11 designers part of our National Graduate Showcase x Emporium Melbourne in their…

Styling beauty and hair is a pivotal element in shaping the overall vibe of the final look you see on the runway. Whether it's sleek and polished or bold and experimental…

Thousands of people made their way through our Fashion Forecourt supported by City of Melbourne with unmatched creativity. No one hid from their version of self-expression. We saw lots of lace, ties, denim, DIY pieces…

Amy Lawrance was announced winner of the 29th National Designer Award x David Jones, supported by Australia Post, live on our Premium Runway…

Have you ever scrolled through fashion festival street-style photos and wondered how the same people keep…

When I was ten years old, my grandma would sew missing buttons back onto my shirts and work on my oversized high school uniform to fit me properly…

A new fashion moment is upon us; and the arrival of the 2025 PayPal Melbourne Fashion Festival is here to remind us that custom made tailoring, garments…

Need some beauty inspo leading into the Festival? Outfits are one thing, but trying to style your hair and makeup to tie it altogether is another. So let us take the pressure off…

Karinda is a Melbourne-based stylist and creative director who brought a creative edge to 2024’s National Graduate Showcase x Emporium Melbourne. From being on judging panels to spotlighting…

Shooting for the likes of David Jones, Henne, NGV and Dan Murphy’s, it’s safe to say Dan Castano is a creative Melbourne legend. Dan first picked up a camera at our 2010 Festival and now she’s our go-to for…